News & Media
As a thought leader in innovation, Steve regularly appears as a guest speaker or panel member at a variety of events.
Optimizing Today, Building Tomorrow, Delivering Capabilities
Speaker: Steve Liguori, Director, Global Marketing, General Electric The global recession has been tough on ISBM member companies. Survival is a priority, but companies need to prepare to be in a good position when the economy begins to grow. GE is building for the...
Unleashing the Power of Marketing
Just 10 years ago General Electric had no substantial marketing organization. For decades the company had been so confident in its technologies that it seemed to believe the products could market themselves. People designated as marketers were assigned to sales support (lead generation and trade shows, for example) or communications (advertising and promotional materials).