News & Media

As a thought leader in innovation, Steve regularly appears as a guest speaker or panel member at a variety of events.

B2B Marketers Unite with National Advertisers #ANAMasters

"Complexity is exploding," said Stephen J. Liguori, founder and CEO of Liguori Innovation and the global chairman of the Business Marketing Association (BMA), the 17-chapter, 2,500-member network of B2B marketing peers. "B2B marketers have all the opportunities and challenges in reaching their customers in new ways just like B2C companies."

Association of National Advertisers to Acquire the Business Marketing Association

For the second time in five months, a venerable marketing trade association is acquiring another. The Association of National Advertisers in New York, founded in 1910, has agreed to acquire the Business Marketing Association in Naperville, Ill., which was founded in 1922. The two associations are announcing the agreement on Friday morning.
Global Innovators: From Recession to Prosperity

Global Innovators: From Recession to Prosperity

How do companies innovate, and how do regional and national strategies incentivize creative growth? Connecticut has a history rich in innovation, from Eli Whitney inventing the cotton gin to the invention of the sewing machine to Sikorsky and the first successful...

Optimizing Today, Building Tomorrow, Delivering Capabilities

Optimizing Today, Building Tomorrow, Delivering Capabilities

Speaker: Steve Liguori, Director, Global Marketing, General Electric The global recession has been tough on ISBM member companies. Survival is a priority, but companies need to prepare to be in a good position when the economy begins to grow. GE is building for the...

Unleashing the Power of Marketing

Unleashing the Power of Marketing

Just 10 years ago General Electric had no substantial marketing organization. For decades the company had been so confident in its technologies that it seemed to believe the products could market themselves. People designated as marketers were assigned to sales support (lead generation and trade shows, for example) or communications (advertising and promotional materials).