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Why is “Paradox of Choice” for Customers a hot trending topic?

Why is “Paradox of Choice” for Customers a hot trending topic?

by Steve Liguori | Jun 29, 2017 | Steve's Insights

The Paradox of Choice: Will innovators be Forever Delighting or Confusing? Everyone knows that one of the core benefits of innovation is giving more choice to customers, whether it’s consumers in the B2C world or business customers in the B2B world. Everyone...

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