News & Media

As a thought leader in innovation, Steve regularly appears as a guest speaker or panel member at a variety of events.

Frost & Sullivan: Why Innovation Needs to Involve Marketing

What is the role that corporate marketing should play in the innovation process? In short, that role is much bigger than the role most marketers are playing today. In this Frost & Sullivan article, GE Director of Global Innovation Steve Liguori discusses the much...

GE Video: Crowdsourcing Leads to Aircraft Bracket Innovation

https://youtu.be/Ocx_a7OkEss As Director of Global Innovation at GE, Steve Liguori led a global crowdsourcing program. Crowdsourcing helped to create a new design for a bracket to mount jet engines onto aircraft. About 700 people from 56 countries tackled the...

GE’s Innovation Imperative

GE’s Innovation Imperative

As GE strives to create a faster, leaner, simpler business structure, Stephen Liguori, GE’s recently appointed Executive Director of Global Innovation and New Models, is using open innovation techniques to help drive a more market-centric, start-up culture across GE’s huge global enterprise.

B2B Marketers Unite with National Advertisers #ANAMasters

"Complexity is exploding," said Stephen J. Liguori, founder and CEO of Liguori Innovation and the global chairman of the Business Marketing Association (BMA), the 17-chapter, 2,500-member network of B2B marketing peers. "B2B marketers have all the opportunities and challenges in reaching their customers in new ways just like B2C companies."

Association of National Advertisers to Acquire the Business Marketing Association

For the second time in five months, a venerable marketing trade association is acquiring another. The Association of National Advertisers in New York, founded in 1910, has agreed to acquire the Business Marketing Association in Naperville, Ill., which was founded in 1922. The two associations are announcing the agreement on Friday morning.
Global Innovators: From Recession to Prosperity

Global Innovators: From Recession to Prosperity

How do companies innovate, and how do regional and national strategies incentivize creative growth? Connecticut has a history rich in innovation, from Eli Whitney inventing the cotton gin to the invention of the sewing machine to Sikorsky and the first successful...