by Steve Liguori | May 1, 2012 | News & Media
Speaker: Steve Liguori, Director, Global Marketing, General Electric The global recession has been tough on ISBM member companies. Survival is a priority, but companies need to prepare to be in a good position when the economy begins to grow. GE is building for the...
by Steve Liguori | Oct 1, 2010 | News & Media
The following is an article excerpt… by Beth Comstock, Ranjay Gulati, and Stephen Liguori Just 10 years ago General Electric had no substantial marketing organization. For decades the company had been so confident in its technologies that it seemed to believe...
