The following is an article excerpt…

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Last year, the aviation engineers at General Electric found themselves with a jet engine bracket problem. At 4.48 pounds each, the brackets, little pieces of metal that support engine components, were weighing the plane down. Now, in the grand scheme of airplanes, a five-pound bracket seems pretty harmless, but it was a problem nonetheless, and one GE thought was solvable. “We thought, wouldn’t it be great if you could figure out way to make the bracket lighter?” recalls Steve Liguori, GE’s Executive Director of Global Innovation & New Models.

Read the full article: http://www.wired.com/2014/04/how-ge-plans-to-act-like-a-startup-and-crowdsource-great-ideas/