Steve Liguori, GE’s former executive director of global innovation

Every year PwC polls CEOs across the globe on challenges and issues facing business, and every year the survey results have a common theme: innovation is both a disruptor and a transformer.

PwC agrees. Executives who foster innovation can help their companies find more success.

BMA Buzz caught up with Stephen Liguori, former executive director of global innovation at GE and chairman of the Business Marketing Association (BMA) Advisory Board, to discuss how marketers can create a culture that fosters high levels of continuous innovation within their organizations.

bmaRead the full article in BMA Buzz.